Client Case Study

    From $500 in Profit to $50,000+ on the Same Revenue.

    How Supersun Electric rebuilt its business in year two — replacing feelings-based decisions with data, systems, and accountability.

    Gabe & Jessie Lensing|Supersun Electric|Round Rock, Texas|Electrical Contractor

    Results at a Glance

    Annual profit$500 → roughly $50,000–$60,000
    Profit marginEffectively 0% → about 10%
    RevenueHeld steady (~$535K year one → ~$547K year two)
    Decision-makingFeelings-based → data-based
    Owners' roleOut of the daily grind — the team runs the field work

    Built in a Week. Running on Feelings.

    Gabe Lensing spent roughly ten years in the electrical trade and six years earning his Texas master electrician's license. The week he passed, he and his wife Jessie launched Supersun Electric at a sprint: website on Tuesday, work van on Wednesday, T-shirts on Thursday, first service call on Friday, networking on Saturday.

    They had the skill, the work ethic, and a brand polished enough that customers assumed they were a franchise. What they didn't have was a way to see the numbers.

    Decisions got made on feelings. They spent $10,000 on a lead program that didn't deliver, and opened their availability from 8 AM to 8 PM, seven days a week. They couldn't read a P&L, couldn't confirm they were actually profitable, and couldn't confirm their jobs were priced the way they needed to be. They hired a team without structured interviews, clear expectations, or any way to measure performance. And they did it all after spending their retirement savings, with the only financing on offer carrying 45% interest — which they turned down.

    The toll was real. Jessie worked six months with a numb leg from a herniated disc because the business couldn't run without the owners in it. Around their one-year mark, with roughly a week of runway left, they had to let their entire team go. Jessie was seven months pregnant.

    "We did $535,000 in top line revenue and $500 in profit. So we spent all of it. Not the right way to run your business, by the way."

    — Gabe & Jessie Lensing, Supersun Electric

    What We Actually Worked On

    Gabe and Jessie had worked with a coach before. This time they wanted something different — someone who would tell them the truth, even when it was hard to hear. That's exactly what drew them to ActionCOACH Benefic Group.

    "I am gonna tell you if you are running your business into the ground. And you might not like to hear that. And we said, great, please tell us."

    — On what drew them to the ActionCOACH team

    Data-Based Decisions Instead of Feelings

    The first shift was the biggest one. Every major opportunity now gets evaluated on its financial impact and longevity, not on how it feels in the moment. Before the owners make a final call on a big decision, it runs through a third-party gut check with both their business coach and their financial advisor.

    Financial Visibility and Pricing

    We started tracking the numbers that had been invisible in year one — and pricing jobs the way a profitable business has to. The result was a healthier average ticket and, for the first time, confidence that the work they took on actually made money.

    Systems Before Headcount

    The second time they built a team, they built the systems first. Documented processes and clear expectations mean employees know how to do their job — before anyone is added to do it. A small field team now handles most of the day-to-day work and is being trained to run service calls on their own, while Gabe's role shifts toward building the systems that run the company.

    Bigger, Better Work

    With systems in place, Supersun is bidding work it couldn't have taken on in year one — including six-figure commercial projects — without the chaos that used to come with growth.

    The Numbers Don't Lie

    AreaBeforeAfter
    Annual Profit$500Roughly $50,000–$60,000
    Profit MarginEffectively 0%About 10%
    Revenue~$535K (year one)~$547K (year two, by mid-October)
    DecisionsBased on feelingsBased on data
    Owners' Schedule8 AM–8 PM, 7 days a weekBuilding systems; team runs the field
    Business without the ownersCouldn't runRuns smoothly

    The Shift That Changed Everything

    Roughly the same revenue. A hundred times the profit. The difference wasn't a bigger marketing budget or a lucky year — it was learning to run the business on data, systems, and honest accountability instead of instinct and effort.

    The change shows up in the owners' lives, too. Gabe can spend a weekday afternoon with his son between meetings. The family is planning a trip with the phones left in the room. And when another owner recently asked what was going wrong in the business, their honest answer was that nothing was.

    "I don't know that anything's on fire right now. Most of the stuff's running really smooth."

    — Gabe & Jessie Lensing

    For a couple who spent year one working around the clock just to break even, the real win isn't only the profit on the page — it's the confidence underneath it.

    "In actuality, we have so much more security because we know how to go make money."

    — Gabe & Jessie Lensing

    In Their Words

    "I think the biggest lesson is we do data-based decisions instead of feelings-based decisions, which is huge."

    — Gabe & Jessie Lensing

    "We were having dinner with ourselves from two years ago, and to see how far we'd come."

    — Gabe & Jessie Lensing

    Gabe and Jessie tell the whole story on The Ownership Advantage podcast with Tanner O'Brien, CEO of ActionCOACH Benefic Group.

    Not Sure Where Your Profit Is Going?

    Supersun's year one looked a lot like most growing businesses: plenty of revenue, almost no profit, and owners who couldn't step away. The way through it starts with seeing the numbers clearly — and that's exactly where we begin.

    ActionCOACH Benefic Group | Build a business that works without you — so you can live a life that works for you.